Last Updated: July 3, 2025

This Privacy Policy describes how Morris Fine Food Pty Ltd (“we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, make a purchase from, or otherwise use our website, https://morrsifinefood.com.au (the “Site”).

We are committed to protecting your privacy in accordance with the Australian Privacy Principles (APPs) as set out in the Privacy Act 1988 (Cth).

1. Information We Collect

We collect various types of information from and about you, including:

a. Personal Information You Provide to Us

This includes information you directly provide when you:

Create an account: Your name, email address, password, shipping address, and billing address.
Place an order: Your name, email address, shipping address, billing address, phone number, and payment information (e.g., credit card details). Please note that payment transactions are processed securely by our third-party payment gateway [mention your payment gateway, e.g., Stripe, PayPal], and we do not store your full credit card details on our servers.
Subscribe to our newsletter: Your email address.
Contact us: Any information you provide in your communications with us, such as inquiries or customer support requests.
Submit reviews or comments: Your name, email address, and the content of your review or comment.

b. Automatically Collected Information

When you access and use the Site, we may automatically collect certain information about your device and Browse activity, including:

Device information: IP address, browser type, operating system, and unique device identifiers.
Usage data: Pages viewed, products searched, referring/exit pages, and clickstream data.
Location information: General geographical location based on your IP address.
Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to enhance your Browse experience, analyze site usage, and support our advertising efforts. You can manage your cookie preferences through your browser settings.

c. Information from Third Parties

We may receive information about you from third-party services, such as:

Google Ads: We use Google Ads for advertising our products and services. When you interact with our ads, Google may provide us with aggregated, anonymized data about ad performance.
Enhanced Conversions (Google Ads): To improve the accuracy of our conversion tracking, we use Google Ads Enhanced Conversions. This involves securely sending hashed (encrypted) first-party data (such as email addresses, phone numbers, or names) that you provide to us during a purchase or other conversion event to Google. This data is hashed using a secure, one-way encryption algorithm (SHA256) before being sent, meaning Google receives an unreadable string of characters, not your original personal information. Google then attempts to match this hashed data with its own hashed user data to attribute conversions to our ad campaigns in a privacy-preserving way. This helps us understand the effectiveness of our advertising without directly sharing your identifiable information with Google.

2. How We Use Your Information

We use the information we collect for various purposes, including:

To provide and maintain our services: Processing your orders, managing your account, and providing customer support.
To improve our Site and services: Analyzing website usage, identifying popular products, and enhancing user experience.
For marketing and advertising:
- Google Ads: To display targeted advertisements to you based on your interests and interactions with our Site.
- Enhanced Conversions: To measure and optimize the performance of our Google Ads campaigns, ensuring we attribute conversions accurately while respecting your privacy. This data helps us understand how our advertising drives sales and allows us to refine our marketing strategies.
For communication: Sending order confirmations, shipping updates, marketing emails (if you opt-in), and responding to your inquiries.
For security and fraud prevention: Protecting our Site and users from fraudulent activities and unauthorized access.
To comply with legal obligations: Meeting our legal and regulatory requirements.

3. How We Share Your Information

We may share your personal information with third parties in the following circumstances:

Service Providers: We engage third-party companies and individuals to perform services on our behalf, such as payment processing, shipping, website hosting, email delivery, and marketing analytics. These service providers have access to your personal information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
- Google: We share hashed data with Google for Enhanced Conversions as described above. We also share general website usage data with Google Analytics to understand website traffic and user behavior.
Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction.
Legal Compliance: We may disclose your personal information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
With Your Consent: We may share your information with third parties when we have your explicit consent to do so.

4. International Data Transfers

As we utilize services like Google Ads and potentially other cloud-based solutions, your personal information may be transferred to, stored, and processed in countries outside of Australia where those service providers operate.

When your personal information is transferred outside of Australia, we take reasonable steps to ensure that the overseas recipient handles your personal information in accordance with the Australian Privacy Principles. This may include using contractual clauses or ensuring the third party is subject to laws that are substantially similar to the APPs.

5. Your Privacy Rights

Under Australian privacy law, you have certain rights regarding your personal information, including:

Access: You have the right to request access to the personal information we hold about you.
Correction: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
Deletion: In certain circumstances, you may have the right to request the deletion of your personal information.
Opt-out of marketing: You can opt-out of receiving marketing communications from us by following the unsubscribe instructions included in those emails or by contacting us directly.
Complaints: If you believe we have breached the Australian Privacy Principles, you have the right to make a complaint to the Office of the Australian Information Commissioner (OAIC).

To exercise any of these rights, please contact us using the details provided in the “Contact Us” section below. We will respond to your request in a reasonable timeframe and in accordance with applicable law.

6. How We Protect Your Information

We implement reasonable security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include:

Using SSL/TLS encryption for data transmission.
Storing data on secure servers.
Regularly reviewing our security practices.
Restricting access to personal information to authorized personnel only.

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

7. Third-Party Websites

Our Site may contain links to third-party websites. This Privacy Policy applies only to our Site, and we are not responsible for the privacy practices or content of any third-party websites. We encourage you to review the privacy policies of those websites before providing any personal information.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the “Last Updated” date. We encourage you to review this Privacy Policy periodically.

9. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at: marketing@morrisfinefood.com.au.

Privacy Policy